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Combining programmatic and premium inventory to create a smart platform to buy, manage and plan your digital out of home advertising.
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A new, smarter and automated platform for Digital Out of Home advertising
Mision
Empowering Brands Through Smarter DOOH
Vision
Building a world where digital outdoor advertising space is simple, democratized, and easy to engage with for targeting audiences.
Why choose The Neuron
Exceptional client services
Commitment and responsibility
Operational excellence
Whatever it takes
Winning culture
Innovative mindset
News
Case Studies
DP-Formula 1
DP World Singapore and The Neuron Partner to Engage F1 Fans in Singapore
Approach
To capitalize on the influx of Formula 1 fans visiting Singapore during the Grand Prix, DP World Singapore collaborated with The Neuron to launch a targeted advertising campaign. The campaign strategically utilized high-traffic airport and transit display screens to effectively capture the attention of this passionate audience.
Results
The campaign exceeded expectations, delivering 933,899 impressions, surpassing the initial forecast. Additionally, the campaign demonstrated efficient cost management with an eCPM of 35.98 USD. By strategically placing advertisements during this globally significant event, DP World Singapore maximized audience engagement, significantly boosting brand visibility and recognition among F1 enthusiasts in Singapore.
DET Brand Lift Study
To measure the impact of DOOH campaigns within the Travel & Tourism sector, DET conducted geo-targeted surveys in New York and Los Angeles. The results demonstrated that DET campaigns significantly outperformed benchmarks, with exposed ad recallers exhibiting stronger metrics across all categories.
Key Findings
Spontaneous Ad Recall:
New York (+24 points) and LA (+25 points) saw a dramatic increase in spontaneous ad recall compared to the benchmark (-6 and -5, respectively).
Brand Perception:
Brand perception improved by a remarkable +32 points in both markets, surpassing the benchmark (+6 and +7).
Overall Impact:
The campaigns effectively improved brand perception, preference, and consideration for travel brands in both New York and Los Angeles, surpassing the typical performance of DOOH efforts in the Travel & Tourism sector.
Real Voices, Real Impact With The Neuron
2023
Agency
"Within the first few minutes of an initial phone call with the Neuron team, I knew instantly that I wanted to partner with them for my DOOH media buys. They are honest, strategic, flexible, and a highly intelligent team. After having worked with them, I could not be more thrilled with the astounding results. They listened to me and not only provided me with answers, but advised me about remarkable strategic approaches for the FEI World Cup 2023 campaign DOOH media buys."
Jill Boyle
Director of Advertising
2020
Agency
"The client had a small budget and most of the paper and paste formats they would usually buy to make the most of their budget were fully sold. They chose to run programmatic as it was a cost effective solution and provided them a very good level of coverage in areas they wanted to target at an affordable rate."
Lucy Matthews
Account Director
2020
Agency
We are very happy collaborating with The Neuron. Their self-service platform gives us the opportunity to set up, monitor and optimize our own campaigns with real time data. Due to the full transparency, flexibility and easy handling, we are satisfied implementing the self-service platform through our in-house team. Highly recommended to all clients who want to have full control of their own DOOH campaigns.
Miriam Schlüter and Anke Heuser
CMO and Marketing Manager
2020
Agency
"We needed to launch an outdoor campaign for our La Familia store as soon as possible in select premium locations with multiple creatives to reach our desired audiences. The Neuron was an awesome solution, and within a few clicks, our campaign was live! We had achieved record sales during the campaign period and had a noticeable increase in brand awareness!"
Watheq Safarani
Marketing Director
2020
Agency
"Our holiday launch campaign showcasing our fine selection of Swiss chocolate was a success - we ran a programmatic tactical campaign during high traffic-hours, delivered right to our target audience on select screens around our stores thanks to The Neuron's Point of Interest (POI) and audience/traffic measurement tools. As a result, we managed to significantly increase our exposure in comparison to the same period last year for Laderach, ensuring maximal visibility across the board."
Anne-Laure Greco
Marketing Director
Brand Partners
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