Digital Out-of-Home (DOOH) advertising is the perfect way to capture the attention of people on the go.
Imagine walking down a busy street, surrounded by the hustle and bustle of everyday life. Suddenly, your eye catches a vibrant and dynamic digital billboard displaying a message that resonates with you. The colors are bright, the images are clear, and the motion is captivating. It’s an unforgettable moment that leaves a lasting impression in your mind.
DOOH advertising provides an opportunity to create an immersive brand experience that engages audiences in ways that traditional advertising cannot. With the ability to target specific demographics and locations, DOOH advertising is a powerful tool for brands looking to make a statement and stand out in a crowded market. Whether it’s a busy street corner or a bustling transit hub, digital out of home advertising provides a unique and impactful way to connect with your target audience and make a lasting impression.
In today’s world, digital marketing has become an integral part of hotel marketing strategies.
The hotel industry continues to evolve and become increasingly competitive and hotel marketers are looking for new and innovative ways to reach potential customers. The use of programmatic DOOH is an innovative way to reach a larger audience and promote hotels.
In this blog, we will explore some innovative hotel marketing ideas for DOOH.
1. Loyalty Program:
A loyalty program is a great way to keep your guests coming back to your hotel. By offering incentives such as free nights, room upgrades, or exclusive discounts, you can increase customer loyalty and create a long-term relationship with your guests. DOOHis an excellent way to promote your loyalty program to a wider audience, and you can use targeted ads to reach guests who are most likely to be interested in your program.
2. Online Reviews:
Online reviews are an essential part of hotel marketing, as they can significantly impact a potential guest’s decision to book a room. By showcasing your hotel’s positive reviews on DOOH displays in public places, you can build trust with potential guests and encourage them to book a room. Make sure to display your hotel’s rating on popular review websites like TripAdvisor and Google, as this can significantly increase the chances of guests booking a room.
Image source: pegs.com
3. Direct Booking:
Direct booking is a great way to increase revenue and avoid paying high commissions to third-party booking websites. DOOH is an excellent way to promote your hotel’s direct booking platform to a wider audience. Use targeted ads to reach your target audience and showcase the benefits of booking directly with your hotel, such as lower prices, exclusive discounts, and better room availability.
4. Booking Process:
The booking process can significantly impact a guest’s decision to book a room. By showcasing your hotel’s easy and user-friendly booking process on DOOH displays, you can encourage more guests to book a room. Make sure to highlight any special offers or incentives, such as discounts for booking multiple nights or booking in advance.
5. Hotel Website:
Your hotel’s website is an essential part of your hotel marketing strategy. By showcasing your website on DOOH displays, you can increase website traffic and encourage more guests to book a room. Make sure to highlight your website’s unique features, such as a virtual tour or interactive booking process, to engage potential guests.
Image source: hotelpropeller.com
6. Target Audience:
DOOH advertisingallows you to target specific demographics and locations, which can be particularly useful for hotels looking to reach a specific audience. By tailoring your ads to reach your target audience, you can increase the chances of converting potential guests into actual guests.
7. Video Marketing:
Video marketing has become a crucial aspect of hotel marketing strategies. Videos can give your potential guests a better idea of what your hotel has to offer. You can create videos that showcase your hotel’s amenities, services, and local attractions. You can also create videos that feature your loyal customers and their experience at your hotel. These videos can be used in your marketing campaigns, on your hotel’s website, and on social media platforms. Videos can help increase engagement, and they have a higher chance of being shared on social media, which will help increase brand awareness.
Image source: twitter.com
8. Virtual Tour:
In today’s world, people prefer to take a look at the hotel before booking. One way to entice potential guests is to provide virtual tours on your website. You can also include these virtual tours in your marketing campaigns to attract more visitors. Virtual tours will help your target audience to envision themselves at your hotel, and it will give them an idea of what to expect when they arrive. This experience will help them make a more informed decision, and it will also increase the likelihood of direct bookings.
Image source: ovaneeproductions.com
9. Website Traffic:
Increasing website traffic is an essential part of hotel marketing. Use DOOH displays to promote your hotel’s website and encourage more guests to visit. Make sure to highlight any special offers or incentives, such as discounts for booking directly with your hotel or booking multiple nights.
10. Incorporate Guest Reviews:
Guest reviews are an essential aspect of any hotel’s marketing strategy. These reviews help potential guests to gain insight into what to expect when they book your hotel. You can incorporate guest reviews on your hotel’s website, social media platforms, and in your marketing campaigns. You can also incentivize your guests to leave reviews by offering discounts or loyalty points. Including guest reviews will help increase your hotel’s credibility, and it will also help increase direct bookings.
Image source: revenue-hub.com
In conclusion, DOOH advertising offers a range of innovative opportunities for hotels to connect with potential customers in new and engaging ways. By leveraging personalization, interactive content, local and cultural content, sustainability, and collaborations, hotels can differentiate themselves from competitors and create memorable experiences for customers.
As the hotel industry continues to evolve and become increasingly competitive, hotels that embrace DOOH advertising as a marketing strategy will be better positioned to succeed in the years ahead.
Get Started with Programmatic DOOH Today
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It couldn’t be easier to get started with programmatic DOOH – so why wait?