DOOH Statistics You Just Cannot Ignore (Updated for 2026)

1. The global DOOH market has reached $18.8 billion and is projected to grow to $58.7 billion by 2030 – an 11.6% compound annual growth rate (Research and Markets / Contrive Datum Insights)
2. Out-of-home ad spend keeps setting record highs, with the digital segment growing more than 20% year over year as budgets shift from static panels to screens (OAAA)
3. Currently, DOOH spend makes up one third of total OOH spending in the USA (eMarketer)
4. DOOH now accounts for the fastest-growing share of US OOH spending, heading toward half of the total (eMarketer)
5. Global DOOH spending has more than doubled since 2020 and continues on a double-digit growth path through 2030 (Statista)
6. Programmatic digital out of home advertising (pDOOH) represents an increasing proportion of overall DOOH spend and has grown from a niche buying method to a mainstream one – its share of DOOH spend multiplying several times over in just a few years (eMarketer)

7. 49% of consumers noticed digital street level OOH advertising in the past month (Nielsen)
8. 52% of digital street level ad viewers notice them “all” or “most” of the time (Nielsen)
9. 69% of viewers took some sort of action after seeing a digital street level ad. Actions included searching for an advertiser online, visiting the business in person, or posting to social media (Nielsen)
10. As a result of spending more time on outdoor pursuits, consumers are noticing OOH ads 45% more than pre-pandemic levels (Out of Home Advertising Association of America (OAAA))
11. 52% of consumers noticed digital street level ads that gave directions to a business (Nielsen)
12. 12. The number of digital billboards in the US keeps climbing steeply – up more than 40% in recent years, with well over 10,000 now live (eMarketer)

(Source: eMarketer)

13. 62% of consumers notice digital billboards (Nielsen)
14. 50% of digital billboard viewers notice them “all” or “most” of the time (Nielsen)
15. 65% of views engaged in actions – such visiting the advertiser’s website, physical store, or social media account – after seeing a digital billboard (Nielsen)

16. 62% of viewers engaged in mobile device actions after seeing a digital street level ad, such as searching for or visiting the advertiser’s website, scanning a QR code, using a hashtag, downloading or using the advertiser’s app, accessing a discount offer, or making a purchase (Nielsen)
17. 69% of viewers that noticed directions to businesses in digital street level ads immediately visited a business after exposure, with 92% making a purchase after visiting the business (Nielsen)

• 38% of consumers used OOH ads to access useful COVID updates
• 23% found out about offers and promotions via OOH ads
• 23% used OOH ads to learn about something new
• 20% found out about updates to business hours and services via OOH

pDOOH fixes the issue of traditional DOOH which is difficult to track with reports often provided after-the-fact.

By bidding on digital signage and billboards and receiving in-depth analytics, you can track the success of your campaign in real time and adjust accordingly.

And, as you can specify the conditions under which your DOOH ad is shown (based on, for example, footfall, weather conditions, or temperature) you know that you’re hitting the right demographics when they’re most likely to make a purchase decision.

Programmatic DOOH is a new way of buying DOOH.

At The Neuron, we provide an easy-to-use, flexible platform that connects media buyers directly with the inventory they need. With automated bidding, no middlemen and an interface that lets you launch your creative in just a couple of clicks, we make sure you get the most out of your DOOH campaigns. Get in touch today to learn more.