Spring is in the air and it’s the perfect time for businesses to promote their products and services through innovative Digital Out of Home advertising (DOOH) ideas. Spring events are a great opportunity for businesses to connect with potential customers, and DOOH advertising can be an effective way to reach a large audience.
Imagine yourself on one spring day walking down a bustling street in the heart of the city, surrounded by towering buildings and bright lights. Suddenly, your eyes are drawn to a massive screen displaying a captivating advertisement for the latest tech gadget. This is Digital Out of Home advertising – a dynamic and eye-catching way to reach consumers outside of their homes.
DOOH refers to any type of advertising that is displayed on digital screens in public spaces, such as billboards, bus shelters and even interactive kiosks. With the rise of technology, DOOH has become increasingly popular as it allows advertisers to create engaging and interactive campaigns that can be customized based on the location, time of day and even weather conditions.
This form of advertising has the potential to reach a vast and diverse audience, making it a powerful tool for brand awareness and engagement.
So, the next time you’re out and about, keep an eye out for the latest and greatest DOOH campaigns – you never know what you might see!
In this blog, we will explore some great DOOH advertising ideas that businesses can use to boost their spring marketing.
1. Create an ad campaign that focuses on spring events
Spring is the season of renewal and rejuvenation, and many events take place during this time of year. From outdoor festivals to sports events and concerts, there are plenty of opportunities for businesses to promote their products and services.
Create an ad campaign that focuses on the spring events that are taking place in your area and use bright and colorful imagery that captures the essence of spring and incorporates your branding and messaging to make a lasting impression on viewers.
(Image source: creativemarkmg.com)
2. Use programmatic technology to target specific audiences
Programmatic technology can help businesses to target specific audiences with their DOOH advertising. This technology allows businesses to use data to identify the demographics and interests of their target audience, and then deliver personalized messages to them. Use programmatic technology to display your ads at the right time and in the right location to reach your target audience.
For example, if you’re promoting a product that is popular among millennials, display your ads at a music festival or sporting event that is likely to attract that demographic.
3. Create dynamic content that changes with the weather
Spring weather can be unpredictable and businesses can use this to their advantage with DOOH advertising to create dynamic content that changes based on the weather conditions in real-time.
To create dynamic content that changes with the weather in spring, you will need to start by gathering weather data for your target location. This can be done using weather APIs or other data sources. Brands can promote seasonal products and new spring collection, discounts on cold drinks on warm days and on cooler days, a discount on hot drinks. You can also use weather data to provide helpful information on pollen count for allergy sufferers or to remind people to wear sunscreen on sunny days.
These approaches can capture the attention of viewers and create a sense of urgency to purchase products that are relevant to the current and changing weather conditions.
(Image source: behance.net)
4. Use location-based advertising to target travelers
Spring is a popular season for travel, as people take advantage of the warmer weather and longer days. Use location-based advertising or place-based media to target travelers who are passing through or staying in your area. Display ads at transportation hubs such as airports, train stations, or bus terminals to reach a captive audience.
Let’s say a car rental company wants to target travellers who are arriving at an airport. They can use DOOH advertising to display targeted ads on screens in the airport terminal or baggage claim area. As soon as a traveler’s flight lands, they might see a DOOH ad for the car rental company displaying the company’s logo, along with a message offering a discount or special promotion. The ad could also include information on the location of the car rental counters in the airport.
(Image source: which.co.uk)
5. Partner with a local charity for a cause marketing campaign
Spring is also a time for giving back and businesses can use DOOH advertising to promote a cause marketing campaign. Partner with a local charity that aligns with your brand values and create an ad campaign that raises awareness and funds for the cause. Display ads that encourage viewers to make a donation or participate in a charity event. This approach can help to increase brand loyalty and generate positive PR for your business.
A local coffee shop for instance could run a DOOH campaign to promote their new line of environmentally friendly coffee cups. The coffee shop could partner with a local environmental charity to create a campaign that not only promotes their new cups but also raises awareness about environmental issues. The campaign could feature digital billboards around the city with messages like “Choose our eco-friendly coffee cups and help save the planet” or “Sip sustainably with our new coffee cups and support local environmental efforts.”
In conclusion, DOOH advertising can be an effective way for businesses to promote their products and services during the spring season.
By creating an ad campaign that focuses on spring events – using programmatic technology to target specific audiences – hosting an outdoor event and incorporating digital advertising, or creating dynamic content that changes with the weather, businesses can generate buzz around their brand and connect with potential customers.
By targeting the right audience, using eye-catching digital billboards and delivering personalized messages, brands can build trust, establish a personal connection and increase their marketing performance.
Get Started with Programmatic DOOH Today
With The Neuron, your campaigns can be created and run via single-click processes on a dashboard that’s easy to use and navigate. You can then use the platform to track your campaign and view in-depth analytics so you can adjust and optimize in real-time.
It couldn’t be easier to get started with programmatic DOOH. Start now!