In today’s digital age, the use of traditional marketing methods has been overshadowed by digital marketing. However, Digital-Out-of Home (DOOH) advertising, which includes digital billboards, continues to be an effective and popular advertising method. Digital billboards offer a dynamic and visually captivating platform to deliver educational messages to a large audience.
Although educational institutions still employ several traditional marketing techniques, it is not enough to survive in today’s highly competitive market. Like every other industry vertical, the education industry too, must embrace new methods of conveying their message to their target audience.
In this blog, we will explore how DOOH billboards can be used for effective education marketing.
1. Understand your target audience
The first step in any successful marketing campaign is to understand your target audience. In the case of education marketing, this means identifying the age group, gender, interests, and location of the people you want to reach. This information will help you tailor your message and design your billboard to appeal to your target audience. For example, if you are targeting college students, your billboard might include images of young adults studying or socializing on campus.
(Image source: squiboo.in)
2. Choose the right location
The location of your digital billboard is crucial in determining its effectiveness. You want to place your billboard in a high-traffic area where your target audience is likely to see it. For example, if you are targeting parents of young children, you might want to place your billboard near a school or daycare center. If you are targeting commuters, you might want to place your billboard near a busy highway or public transportation station.
3. Keep it simple
Digital billboards offer a lot of space for your message, but that doesn’t mean you should try to cram as much information as possible into your design. Keep your message simple and to the point. Use clear, concise language and avoid industry jargon or complex terminology. Remember, you only have a few seconds to capture your audience’s attention, so make your message easy to understand and memorable.
4. Use visuals
Visuals are a powerful tool in education marketing. They can help to convey complex ideas and capture your audience’s attention. Use images, videos, or animations to bring your message to life. Make sure your visuals are high-quality and relevant to your message. For example, if you are promoting a new online course, you might include images of a person studying on their laptop or completing an online quiz.
5. Include a call to action
A call to action (CTA) is a statement that encourages your audience to take a specific action. In education marketing, your CTA might be to visit your website, enroll in a course, or attend an information session. Make sure your CTA is clear and concise, and that it stands out from the rest of your message. You might use a different font, color, or size to make it more prominent.
(Image source: hwchamber.co.uk)
6. Use data and analytics
Digital billboards offer the advantage of real-time data and analytics. Use this information to track the performance of your billboard and make adjustments as needed. For example, if you notice that your billboard is not getting much engagement during a certain time of day, you might adjust your schedule or location to reach a larger audience.
7. Experiment with different formats
Digital billboards offer a range of formats to choose from, including static images, videos, animations, and interactive displays. Experiment with different formats to see what works best for your message and audience. For example, if you are promoting a new app, you might use an interactive display that allows users to try out the app on the spot.
8. Collaborate with partners
Collaborating with partners can help to amplify your message and reach a wider audience. For example, if you are promoting a new online course, you might collaborate with a university or industry association to reach their network of students or members. You might also consider partnering with a local business or organization to reach their customer base.
9. Keep it relevant
In education marketing, it’s important to keep your message relevant to the needs and interests of your audience. This means staying up-to-date with the latest trends and topics in your field, and tailoring your message to address current issues and challenges. For example, if you are promoting a new STEM program, you might highlight the growing demand for STEM skills in today’s job market.
(Image source: myfafsaassistant.org)
10. Test and optimize
Digital billboards offer the advantage of real-time testing and optimization. Use A/B testing to compare different versions of your billboard and determine which one performs best. You might test different colors, fonts, images, or messages to see which combination resonates most with your audience. Use this information to optimize your billboard for maximum effectiveness.
In conclusion, DOOH billboards offer a powerful and effective platform for education marketing.
By understanding your target audience, choosing the right location, keeping your message simple, using visuals, including a call to action, using data and analytics, experimenting with different formats, collaborating with partners, keeping it relevant, and testing and optimizing your message, you can create a billboard that captures your audience’s attention and delivers a powerful educational message.
With the right strategy and execution, DOOH billboards can help you reach your marketing goals and inspire your audience to take action.
Education marketing is becoming more and more competitive every day. Technology-based educational solutions are everywhere today, and new companies are swarming to take the leading position. Effective education marketing is the only way educational institutions can get ahead of their competitors through employing new and innovative marketing strategies to reach prospective students and parents.
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With The Neuron, this all happens via single-click processes on a dashboard that’s easy to use and navigate. You can then use the platform to track your campaign and view in-depth analytics so you can adjust and optimize in real-time.
It couldn’t be easier to get started with programmatic DOOH. Try The Neuron today and start your campaigns.